Beauty by Jules

Today in beauty by jules we want to show the latest Levi’s campaign, an ad that despite last only a minute has not left indifferent to any observer.

The new Levi’s campaign, Go Forth, has been around the world due to the images shown in the background.

Levi’s has invested in this campaign to give voice to the social events sponsored by youth that have occurred worldwide.

Thus we can see in the video, a representation of the indignant May, the demonstrations that occurred in Greece, the recent riots in London and the Arab spring.

Levi’s Go Forth carries a clear and direct slogan “Now is our time” to Interlace Bukowski’s poem has generated a real revolution.

Your life is your life
do not let it hit against the damp submission
be alert
there are departures
there is a light somewhere
may not be much light but
due to darkness
be alert
the gods will offer opportunities
Know them
take them
you can not beat death but
you can beat death in life, sometimes
and the more often you learn to do
more light will
your life is your life
Know it while you
You are wonderful
the gods wait to delight
you.

Despite being an ad for one minute are endless feelings that can generate and varied. From the sensuality of a kiss submerged in a pool, to the fight and the desire for freedom in the streets.

In the words of Robert Hanson, president of Levi’s global “Go Forth is just a marketing idea. Is a slogan of support, because today more than ever the world needs people with a pioneering spirit that still believes that anything is possible. For today’s youth, optimism is power. “