Beauty by Jules

H & M one of the most famous fashion houses around the world, and the football player most widely publicized, David Beckham have joined forces to launch a new line of underwear and will go on sale in a few months.

While the player announced recently that he would get his own fashion brand, now joins forces with H & M for a long time as it seems, the fashion company hopes to take every year new and new collections of lingerie designed by Beckham to thereby form a new line in the long term and will be sold at more than 1,800 stores in 40 countries have.

Apparently the intent of H & M is to match the launch of these shorts with the upcoming Valentine’s Day 2012 to thereby attract the female audience to buy Beckham designs to their partners.